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“Lincoln is committed to keeping its latest SUV lineup innovative, with more announcements expected later this year,” mentioned their statement to Automotive News. “However, given the declining demand for full-size luxury sedans in the U.S., we have decided to conclude the production of the Lincoln Continental by the year-end.”
The reintroduction of the Continental just four years ago after a 15-year pause played a significant role in reviving Lincoln’s prestige from its days of badge engineering. Features like 30-way seats and rear passenger coach doors showcased a departure from rebranded models. Although critics raised concerns about the FWD platform and absence of a V8, the 400-horsepower 3.0-liter twin-turbocharged V6 engine was well-received.
Despite Matthew McConaughey’s endorsement campaigns, the public’s preference seems to be in favor of vehicles with higher ride height and increased space rather than premium sedans. The revenue generated from Lincoln’s successful SUV lineup will be pivotal in funding their upcoming electric and autonomous vehicle ventures.
Despite the discontinuation of some models, it doesn’t signify a downfall for Lincoln. Ford Vice President John Savona emphasized, “Our production aligns with evolving customer preferences… Lincoln remains a key brand for Ford Motor Company, and we are optimistic about its future.”
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