Aston Martin names current Bentley chief as new CEO

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By Car Brand Experts

Aston Martin Appoints Bentley CEO Adrian Hallmark as New Chief Executive Officer

Aston Martin’s Transition in Leadership

Aston Martin has announced the appointment of Adrian Hallmark, the current CEO of Bentley, as its new Chief Executive Officer. He is set to assume his new role at Aston Martin no later than October 1. This decision marks a shift from the leadership of Amedeo Felisa, a former Ferrari veteran who took over as CEO in 2022, following Tobias Moers, the former AMG CEO.

A Veteran in Automotive Leadership

Adrian Hallmark brings a wealth of experience to Aston Martin, having served in leadership roles across the automotive industry in the U.K., the U.S., and Asia. Notably, he previously held the position of head of sales for Bentley from 1999 to 2005, led Jaguar at JLR, and returned to Bentley in 2018 as CEO. Hallmark’s expertise in sales is anticipated to benefit Aston Martin, particularly as the company navigates its financial challenges.

Focus on Electric Vehicle Development

Both Bentley and Aston Martin are gearing up for the future of mobility with plans to launch their first electric vehicles in 2026. Hallmark’s experience in overseeing Bentley’s electric portfolio development aligns well with Aston Martin’s direction towards electrification. As Aston Martin aims to expand its EV lineup, the addition of Hallmark to lead the company signifies a strategic move towards sustainable mobility solutions.

Conclusion

The appointment of Adrian Hallmark as the new CEO of Aston Martin marks a significant step in the company’s leadership transition. With his strong background in automotive sales and experience in steering Bentley’s electric vehicle strategy, Hallmark is well-positioned to lead Aston Martin into a new era of innovation and growth.


FAQ

Who is Adrian Hallmark?

Adrian Hallmark is a seasoned automotive executive who currently serves as the CEO of Bentley. With a background in sales and extensive experience in the industry, he has held key leadership positions in various regions, including the U.K., the U.S., and Asia.

What are Aston Martin’s plans for electric vehicles?

Aston Martin, under the new leadership of Adrian Hallmark, is set to launch its first electric vehicles in 2026. The company is focusing on expanding its electric vehicle portfolio to align with evolving market demands and sustainability goals.

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