Michael Kirsch turns into CEO of Porsche China, Porsche Hongkong and Macao A change in personnel for Porsche‘s largest single market
Stuttgart/Shanghai . Michael Kirsch (56), presently CEO of PorscheJapan, will change into President and CEO PorscheChina, Porsche Hongkong and Macao on 1 June 2022. “In his numerous roles, Michael Kirsch has contributed to efficiently develop Porsche in Asia and he’s the perfect selection as CEO of Porsche China – one in every of our most necessary markets worldwide,” says Detlev von Platen, Member of the Govt Board chargeable for Gross sales and Advertising at Porsche AG. “Michael has been very profitable, particularly when coping with buyer satisfaction and repair high quality. I’m assured that he’ll set additional sturdy impulses with loads of invaluable initiatives for the Chinese language market and can proceed to extend the impression of our model there.”
Kirsch has been CEO of Porsche Japan since 2019. He beforehand held the identical place at Porsche Korea for 3 years. Between 2012 and 2016, he gained an in depth perception into PorscheChina in his position as Chief Working Officer. Previous to becoming a member of Porsche, he held senior administration positions at BMW and a global resort chain.
His predecessor, Jens Puttfarcken, is appointed by Audi AG to tackle the position of Head of Gross salesEurope. Puttfarcken has been President and CEO for Porsche China, Hongkong and Macao since 2018 and has made a big contribution to the profitable improvement of Porsche in China. “Jens Puttfarcken has excellently positioned our model in China and efficiently expanded each the shopper base and the seller community. He has been main a devoted and powerful workforce in China which retains Porsche at all times linked and engaged on this dynamic market. We thank him for his nice dedication and want him all the most effective for his new obligations,” says Detlev von Platen.
In the course of the tenure of Jens Puttfarcken, China continued to be Porsche’s largest single market since 2015. The market is strategically necessary to the model with its dimension and nice dynamics and innovation power. Below the management of Jens Puttfarcken, Porsche has been repeatedly increasing its enterprise footprint and investing when it comes to electrification, innovation and digitalization. Porsche Digital China was based in 2019 and spun off at first of 2021. Furthermore, the inspiration stone was laid for the institution of a analysis and improvement satellite tv for pc location in Shanghai, which is because of open in 2022.
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2/15/2022
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