Letting go of something you love is never easy, but sometimes, change is inevitable. You can either work to keep it or eventually surrender to what life brings. Now, let’s talk about that classic first-generation Ford Bronco. What? You thought I was referencing Pogs, Tamagotchis, or even my ex? No way.
I’m referring to the old Broncos. The first-generation models, produced from 1966 to 1977, were truly remarkable and continue to be. While Ford may have revived the Bronco, fashioning it after the original, my heart still lies with those vintage models, not even with the new Heritage Edition. The modern vehicles come with an excess of technology and distractions, and I prefer a more straightforward approach. I’m not saying I want to sacrifice comforts like power windows, but the classic look is undeniably appealing. As the saying goes, there’s a solution for every desire, and in this case, it’s a specialized shop.
Founded in 2018, Vintage Broncos is dedicated to high-quality restorations of first-generation Broncos. Initially, they focused on frame-on restorations, a less labor-intensive cosmetic update that may incorporate some new parts. However, this Atlanta-based company has now zeroed in on fully hand-built modernizations. Customers can choose from available inventory or create their dream vehicle from scratch.
Vintage Broncos has a selection of four models starting at $169,000. It’s still uncertain if this price includes the vehicle itself or pertains only to parts and labor, but it remains a substantial investment. The company’s website has been updated, but an archived FAQ page from 2023 via the Wayback Machine provides insights into what to expect.
The available Bronco builds feature a two-door variant equipped with a 5.0-liter Coyote V8, a 2.3-liter Ecoboost, or a fully electric option. Additionally, a four-door model accommodating six passengers is available. Beyond that, customization options encompass color, drivetrain, body style, trim, and more.
Previous lists showed vehicle prices ranging from $219,500 to $349,500. If you think that’s too steep for a revamped SUV, consider this: Florida’s Velocity Restorations has a 1970 restomod Bronco priced at nearly $300,000.
Indeed, pursuing a first-gen Bronco isn’t a budget-friendly aspiration. According to Hagerty, first-gen Bronco prices fluctuate dramatically, ranging from around $5,000 to an astonishing $650,000. Typically, good-conditioned examples are valued around $50,000, with prices remaining stable over the years.
Vintage Broncos has captured the interest of celebrities, with clients including LeBron James, Mark Wahlberg, and Jennifer Lopez. The finished products are impressive, though there is a unique charm to the designs, especially seen in the convertible rooftops. The traditional front and rear fascias evoke nostalgia, but the overall shape gives the Bronco a fun, toy-like appearance reminiscent of Micro Machines.
In terms of technology, you can expect essential safety features like six airbags and traction control, without overly intrusive sensors. And about that roll-up window? It’s actually a switch designed for the power windows—a clever blend of classic and modern design. Before delivery, Vintage Broncos conducts a comprehensive inspection, including a 400-mile test drive. After that, routine maintenance can be managed at a local Ford dealership, though warranty claims must be processed through Vintage Broncos. With the right upgrades, it’s possible to use your handcrafted Bronco as a daily driver. I certainly would—no way I’d let a six-figure vehicle sit unused in my driveway as a reminder of money I once had.
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