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Main Idea: Buick is set to introduce the upscale Avenir trim level to the Regal sedan in 2019 in response to a surge in demand for their Avenir-equipped vehicles.
What’s Fresh: The 2019 Regal Avenir boasts interior themes in Ebony and Whisper Beige, featuring Ebony highlights, diamond-quilted front seats, branded headrests, and Avenir-labeled door sills. Whisper Beige is an exclusive option for the Regal Avenir and not available on lower-trim Regals.
Buick
Buick’s premium entertainment system is standard, paired with a cloud-connected voice recognition system enabling drivers to import their preferences across vehicles. Standard navigation integrates with the eight-speaker Bose sound system. Enhancements inside the Avenir include a wireless charging pad and bacteria-killing air-ionizing purifier, above the standard amenities.
Buick
The Regal Avenir incorporates safety enhancements available on the Sportback model: rear cross-traffic alerts, parking assistance, blind spot monitoring, an auto-dimming mirror, and adaptive LED headlights. The optional adaptive cruise control remains available.
Differentiating the Regal Avenir’s exterior are 19-inch Pearl Nickel wheels, unique Avenir door insignias, and a revised grille. All 2019 Buick models, including the Regal Avenir, will feature the three-shield badge without the brand name.
Highlighted Quote: Marketing VP Phil Brook of Buick and GMC expressed, “The success of Avenir has surpassed our projections. Buick patrons appreciate the exclusive design, luxury amenities, and seamless experience Avenir offers, and we are thrilled to expand that winning formula to the Regal line.”
Buick
Essential Info: Pricing details for the 2019 Regal Avenir will be disclosed upon its showroom launch expected in early autumn. With the 2018 LaCrosse Avenir and 2018 Enclave Avenir retailing at a slight premium over base prices, the 2019 Regal Avenir is estimated to start in the mid-to-upper $30,000 range.
Avenir editions have quickly become the most sought-after trim levels where available. The Enclave Avenir represents over twenty percent of the model’s U.S. sales volume, while Buick states that the LaCrosse Avenir outsells other trims by 70 percent.
In 2017, the Chinese market acquired 1.18 million Buick vehicles, including the GL8 Avenir. This model is similar yet distinct from the Regal Avenir available in other markets.
“Avenir is currently featured on the GL8 in China, although assortments and customer profiles in different markets vary significantly,” as explained by a Buick representative in a communication with The Drive. “The majority of Avenir offerings are in the U.S., reflecting the considerable demand for upscale and feature-rich vehicles in that region.”
Buick
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