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The race to secure brand ambassadors has become increasingly competitive, especially since idol groups can be quickly signed after their first song release. The stakes are high: brands gain visibility, a connection with popular public figures, and access to their vast fan bases. The year 2024 has already seen an impressive wave of celebrity ambassador announcements, and we’re not even six months in. Here’s a rundown of the notable new faces in the watch and jewelry industry that you should remember.
Jeff Satur for Cartier
After months of showcasing Cartier’s designs, actor and singer Jeff Satur has officially been named the brand’s ambassador in Thailand, joining fellow Thai celebrities Kimberley Anne Woltemas and Thanapob Leeratanakachorn.
Barry Keoghan for Omega
Known as a Friend of the Brand, actor Barry Keoghan has taken his relationship with Omega to the next level after appearing at the brand’s significant launch event in Milan for the new Speedmaster 38mm collection and donning three Omega watches at the Met Gala.
Lee Jun-ho for Piaget
2PM member Lee Jun-ho has been appointed as a global ambassador for Maison Piaget, celebrated for his vibrant personality and sophisticated fashion sense.
Apo Nattawin for Piaget
Apo Nattawin has also joined the Piaget Society as their Global Ambassador. He was recently spotted at Watches & Wonders Geneva and took part in the brand’s Essence of Extraleganza high jewelry gala.
Cheng Yi for Tudor
Chinese actor and singer Cheng Yi, celebrated for his roles in Noble Aspirations and Mysterious Lotus Casebook, has joined Tudor this year, showcased alongside the Tudor Royal 41mm in steel featuring a radial-brushed salmon dial.
Liu Haoran for TAG Heuer
Known as Turbo Liu, actor Liu Haoran, who gained recognition from films like Beijing Love Story and Detective Chinatown, has been named a TAG Heuer ambassador while wearing the brand’s Carrera Chronograph Year of the Dragon.
Yosh Yu for Hublot
Yosh Yu, recognized for his role in the Chinese epic film Creation of the Gods I: Kingdom of Storms, has been appointed as one of Hublot’s newest brand ambassadors. He was selected for his willingness to embrace challenges and embody the brand’s philosophy of being first, unique, and different.
Yosh Yu for Chaumet
2024 is shaping up to be a remarkable year for Yosh Yu, who has concurrently been announced as Chaumet’s brand ambassador in China. He made his debut campaign appearance wearing the Bee My Love jewelry collection from the brand.
Aya Asahina for Chaumet
In contrast to her fierce role as Hikari Kuina in the Netflix series Alice in Borderland, Japanese actress and model Aya Asahina took on a more graceful and sophisticated look when she was appointed as Chaumet’s ambassador for Japan in May.
This article was first seen on Grazia Singapore.
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