Scout Motors, which last produced the Scout II pickup truck nearly fifty years ago, is making a comeback under Volkswagen ownership. The company is set to introduce two all-electric models, an SUV and a pickup truck, marking its transformation from traditional internal combustion engine vehicles to an all-electric brand. Despite this shift, Scout aims to maintain its legacy of creating vehicles capable of off-road adventures.
Recent trademark applications indicate that Scout’s electric pickup will carry the name “Hauler,” likely positioning it against other electric trucks such as the Ford F-150 Lightning and Rivian R1T. With the launch approaching, we’ve identified ten critical features that Scout Motors’ pickup truck must have to excel in the competitive market.
For this piece, references to Scout Motors’ electric pickup will utilize either the name ‘Hauler’ (based on trademark filings) or simply as the Scout Pickup.
1 Extensive Driving Range
To stand out in its market segment, the Hauler must offer a competitive driving range, which is a critical aspect for electric vehicles (EVs). Rivian’s R1T boasts a maximum range of 420 miles, while Ford’s F-150 Lightning achieves 320 miles. The upcoming RWD Tesla Cybertruck will provide 250 miles of range; however, with an added range extender, some trims could reach up to 470 miles. For Scout to compete effectively, it should target a base range of at least 300 miles and ensure that any extended range options surpass those benchmarks, thereby capturing attention away from rivals such as Rivian and Tesla. Although impressive driving range is important, pursuing it could introduce new challenges…
2 Keep The Weight As Low As Possible
Increased battery capacity is necessary for longer ranges, yet this also adds weight (and expense). Electric pickup trucks inherently weigh more than their fuel-powered counterparts. For instance, the lightest gas-powered F-150 weighs 4,941 lbs, while the lightest F-150 Lightning weighs 6,015 lbs. In comparison, the conventional Silverado 1500 has a minimum weight of 4,410 lbs and can scale up to 5,450 lbs, whereas its electric equivalent weighs around 8,800 lbs.
Scout Motor’s electric pickup must strike the right balance between featuring a sufficiently dense battery to achieve an optimum driving range while avoiding excessive weight—such as the nearly 10,000 lbs GMC Hummer EV, which has garnered a reputation for being difficult to handle. The design also plays a significant role; while traditional pickup trucks are often seen as large and imposing, there remains a practical limit. The absence of heavy-duty electric trucks is telling of this limitation for now.
3 Pleasant Drive And Handling – Anywhere
Contrary to popular belief that pickups lack enjoyment in driving due to their utilitarian nature, some models offer a smooth, car-like experience. The Scout Pickup must ensure excellent handling and comfort, as it will serve as both a daily vehicle and an adventure companion. Therefore, careful investment in suspension tuning, off-roading capabilities, and accessible drive modes will be essential to meet a range of driver preferences. Even the Tesla Cybertruck offers a surprisingly smooth urban drive despite its rugged aesthetics.
4 Good Charging Capability
While longer ranges are important, if recharging takes too long, drivers will quickly lose interest. Fast charging capabilities that complement a longer range will minimize waiting time for drivers, allowing them to reach their next destination seamlessly. For instance, Rivian’s R1T can charge from 10% to 80% in about 30 to 41 minutes using a DC fast charger. The Ford F-150 Lightning achieves this transition in approximately 32 minutes, while Chevrolet claims that the Silverado EV can gain 100 miles of charge with just 10 minutes of connection to a DC fast charger. To attract buyers, Scout Motors must ensure that its Hauler can recharge as efficiently as these market leaders.
5 Approachable Pricing
The pricing for leading contenders in the EV pickup market differs significantly. The Rivian R1T and Ford F-150 Lightning both start at under $70,000, while other models, such as the GMC Sierra EV and Silverado EV, near the six-figure mark. This disparity can be partly attributed to the limited availability of lower-priced models and the extensive features those at the high end offer, like in the GMC Hummer EV Pickup. For the cost of one GMC Sierra EV, potential buyers could purchase two gas-powered 2024 Sierra 1500 double cabs.
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Pricing Comparison: Electric Pickup Trucks |
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|---|---|
|
Chevrolet Silverado EV* |
$94,500 |
|
Ford F-150 Lightning |
$65,090 |
|
GMC Sierra EV* |
$97,500 |
|
Rivian R1T |
$69,900 |
|
Tesla Cybertruck* |
$99,990 |
* Cheaper models yet to be released
Scout Motors can find success in the electric pickup segment by offering a price that is attractive for those transitioning from ICE vehicles to EVs. Additionally, the federal tax incentives play a vital role, and the prospect of manufacturing its EVs at a new facility in South Carolina by 2026 with locally sourced materials may qualify buyers for the full $7,500 rebate, enhancing its appeal further.
6 High Payload And Towing Capacity
A significant payload and towing capacity are fundamental attributes for any pickup truck. The Hauler must live up to its name, as most competitors in the electric pickup segment can tow up to 10,000 lbs while carrying around 2,500 lbs. Research from 2017 highlighted that the ability to transport heavy items was among the top three reasons consumers prefer pickups over regular cars.
7 Clever Storage And Good Cargo Space
Moreover, cargo space is another significant consideration for consumers in this sector. For instance, the F-150 offers options for both a 5.5-foot and an eight-foot cargo bed, while the Sierra 1500 provides a choice between a 5.8-foot, 6.6-foot, and eight-foot bed. The Tesla Cybertruck features a six-foot bed, albeit only 4 feet wide, while the Rivian R1T showcases a 4.5-foot cargo bed but includes unique features that enhance its storage capabilities.
To attract customers, the Scout Pickup must not only match but ideally exceed the towing and payload capacities of its competition, while also presenting clever storage solutions that entice buyers.
8 High Efficiency
Along with its fast-charging capabilities, an efficient battery is crucial for any EV. This involves a battery that maximizes efficiency, measured in miles per kilowatt-hour (miles/kWh) and high MPGe, an acronym for miles per gallon equivalent. For instance, the Rivian R1T, equipped with a quad motor and 22-inch wheels, has a combined energy consumption of 2 miles/kWh, translating to an estimated MPGe of 68. The Ford F-150 Lightning Platinum, also with 22-inch wheels, achieves an MPGe of 66, equating to 2 miles/kWh.
9 No-Nonsense Design That Still Appeals
The design of a truck also matters, as many consumers are not attracted to overly futuristic aesthetics prevalent in some electric vehicles. It’s crucial that the Scout maintains a look that is both distinctive and visually appealing. While being unique is beneficial, it must avoid designs that are excessively strange or unattractive. Scout needs to concentrate on creating trucks that resonate with traditional aesthetics while delivering a contemporary twist—relying on unnecessary gimmicks may alienate potential buyers who prefer reliable vehicles that deliver value.
10 Good Build Quality
Scout must prioritize two critical objectives: producing high-quality vehicles and establishing a strong reputation. Studies indicate that EVs generally lack reliability when compared to traditional vehicles. New automakers without an established history are likely to face heightened scrutiny regarding their reliability. Common issues such as battery failures, malfunctioning climate controls, and unreliable electrical systems have plagued various EVs. Reports of autopilot systems failing also contribute to the skepticism surrounding electric cars.
In light of these challenges, it is essential for Scout Motors to focus on high-quality build standards in both its upcoming electric pickup and SUV. This involves not only the mechanical performance but also the quality of materials and design elements in the cabin. A robust structural integrity, complemented by a refined interior, will be vital for attracting consumers.
Scout Motors is anticipated to reveal its new model as we approach the end of September. Keep an eye out for updates.
Sources:
Ford
,
Rivian
,
Tesla
,
IIHS
,
InsideEVs
,
University of Michigan
.
